City Lifestyle

Want to start a publication?

Learn More

Featured Article

Hello Gorgeous Garage

Imagine your dream garage as you say goodbye to floor stains and clutter forever

Article by Todd Haight

Photography by Simran Bajwa (photosbysimba.com)

Originally published in Troy City Lifestyle

Every day, I’m bombarded with ads for garage floor coverings promising 5, 10 or even 15-year warranties. So, how could I say no to a lifetime warranty from Hello Garage?

And who offers that, anyway? This company must have a secret recipe for floor coatings.

Turns out, two secret recipes.

First, polyaspartic floor coating that's remarkably more durable than traditional epoxy and polyurea.

And second, Jack Veltema, Troy business owner with designs on redefining the contractor industry – one garage, basement and commercial floor at a time.

“When people get Hello Garage, they get me,” Jack smiles. “No one looks out for you like the owner.”

Jack and his wife, Katie, took on the franchise (HelloGarageOfMetroDetroit.com) a year ago and quickly discovered demand is high for durable floor coverings, customizable storage systems and high-end garage accessories.

“Instead of moving, people are improving their homes,” he says. “Garages and basements are usually dirty and cluttered. Coming home to clean, organized spaces changes your mindset, especially when it’s done right the first time.”

Hello Garage’s polyaspartic floor coating is UV and heat-resistant and withstands almost anything you can drop on it. Epoxy and polyurea concrete floor coatings are more likely to crack, peel and discolor – which is why those warranties tend to be shorter.

Applying 100% polyaspartic for both the base and top coat provides better adhesion and long-term flexibility. This allows the coating to expand and contract as floors warm and cool. That makes it ideal for garages, basements, porches, patios, walkways and commercial spaces.

Industrial-grade storage and organization solutions complete the transformation, with slatwall and hanging systems, vacuums, cabinets, shelving, lighting and workbenches.

And it all comes with Jack, who worked 20 years in franchise development for Little Caesars. He led domestic and international teams building the global pizza brand, yet always harbored a dream to grow his own business.

Jack and Katie chose Hello Garage because of its passion for giving customers a fantastic experience.

“We show up on time, stand by our quotes and deliver what we say we’ll do. It’s that simple.”

Oh, yeah. And there’s that lifetime warranty.

“Only a few companies offer one, but read the fine print. We’re different. We offer a lifetime warranty on both labor and materials.”

In other words, you can redo your garage every few years, or you can do it once and be done.

Jack heads quoting and customer service, while Katie leads human resources and son Chuck is a promotions representative. Never mind that Chuck is in third grade; he’s fully committed.

“We run this as a family,” says Jack. “It sounds cliché, but we truly care about our clients and their overall experience. I’m the first person you talk to and I’ll be there until you’re happy.”

With a 5.0 Google rating, customers sound happy. Like Liz: “Working with Hello Garage was a great experience! From start to finish, they provided great service, were always timely and professional, and communicated well.”

And Gene: “What finalized the sale to my wife and me was when the salesperson/owner came to talk with us and respected our decision to just have the floor coating and no other services, and he did not try upselling as normal salespeople do.”

Comments like these energize Jack and his team. “We get to help people redesign their garage and organize their space. What could be more fun?”

For more, call (313) 450-9933.

  • A custom vacuum for cleaning cars and floors inside the garage.
  • The drop zone is perfect for dropping shoes, coats and bags before coming inside.