As a member of Roswell Rotary for several years, Ken Carter felt the strong sense of community that permeates throughout Roswell’s businesses and neighborhoods. When he started looking for a business to purchase, one of his main criteria was that it had to be based in Roswell. He purchased the Roswell location of Floor Coverings International® in 2022 with the mission to bring that same sense of community to their way of doing business. Here’s how they do it.
Traveling from showroom to showroom can be overwhelming and feel like a chore. Looking at floor samples in a store, without the benefit of seeing them in your home, is challenging. Floor Coverings International in Roswell kicks travel and guesswork to the curb, literally, with their concierge experience that brings everything to your doorstep.
Book a free, in-home consultation and the Mobile Flooring Showroom® van comes to you with thousands of samples and an expert design associate. Owner Ken Carter and his team work with customers through every step of a flooring project, from selection to installation. They are proud of the work and service they deliver, to the point that their motto is “We are not happy until you are happy!” At the conclusion of a project, they like to schedule a final walk-through to make sure customers are 100 percent satisfied. With nearly 100 Google reviews at 4.9 stars, those are some pretty happy customers!
The collaboration starts with an in-home consultation. The length of an appointment varies, based on the customer’s design plans. There are no hard sales tactics and no one-size-fits-all approach in Floor Coverings International’s process. A three-story home may need different flooring for bedrooms, kitchen and living room, while one flooring choice throughout may suit a one-story, ranch-style home.
During the consultation, a design associate will discuss the customer’s vision for their new floors and then pull samples from the Mobile Flooring Showroom to bring into the home. Ken Carter explains, “We don’t ask our customers to come out to our van to see samples. Part of the concierge experience is spending time with them to understand their flooring problem and their vision for new floors.” Different flooring types and colors can be reviewed in the room they are intended for - set within the home’s environment with lighting and current decor. There’s no better way to plan an interior design project than having abundant samples at hand, in-home, with a design expert.
The Floor Coverings International Mobile Flooring Showroom is stocked with more than 3,000 flooring options. There are 110 different carpet styles alone, along with samples in every major flooring category, from major suppliers like Shaw, Mohawk, Dreamweaver, Cali Floors, Bruce, Durato and many more. There is something for every style and budget. If the van doesn’t have what the customer is looking for, design associates can work with them to locate other options, get more samples and schedule follow-up appointments. Ken says, “We will find the perfect floor to meet our customers’ vision and we will keep coming back to their homes until they are satisfied with their decisions.”
Style and color may be the driving factor in choosing new flooring, but maintenance is just as important when choosing the right material for a home. Care is specific to the product and type. For example, some laminate flooring is steam mop-approved, but this is not the case for all laminates. Some carpets are treated with a stain-resistant finish. Proper cleaning methods can be discussed and demonstrated in-home during a consultation.
Trends in flooring for 2024 include increased durability, affordability and… the comeback of carpet! Ken says, “We are seeing products that are more durable and more economical. For instance, there are hybrid floors that are waterproof, but yet have a real wood look and feel. Another exciting trend for 2024 is the comeback of carpet. With more people staying home, they are looking for that soft, warm feel of carpet beneath their feet.”
Floor Covering International’s expert installers are craftsmen who have decades of experience and specialize in specific flooring products. Every installer is a vetted member of Ken’s extended team and they deliver quality work every time. There’s no doubt that you’re getting the “A-team” on your flooring project. “We don’t have one guy who can lay any type of floor,” Ken explains. “The carpet team specializes in carpets and stair runners. Another team focuses on floating floors such as Luxury Vinyl Plank (LVP) and laminates. We have another team that is solely dedicated to new hardwood floors and sand/refinishing, and we have another team dedicated to tiles.” Ken, design associate Mike Ryan, installation coordinator Kelli and the whole team at Floor Coverings International bring their design expertise and a Roswell community spirit to everything they do.
Your flooring is often the first thing visitors notice upon entering your property or residence. Quality flooring can do wonders for the aesthetic of your home, as well as enhance its value. Whether you are interested in exotic-looking hardwood floors, or affordable carpet installation services, your local flooring installers at Floor Coverings International Alpharetta will help you find the look and feel that is perfect for you.
Ken's company has the best customer service rating for the industry. "We strive to build trust from our first interaction with you," says Ken. "Our Design Associates work with you to ensure you have all the facts about the product you choose and the details for your flooring installation."
Floor Coverings International® goes the extra mile in customer service, by returning to your property after installation to inspect and make sure your new floor is impeccable.
Ken Carter-Franchise Owner
Floor Coverings International Alpharetta (Serving North Fulton)
200 Market Place, Suite 100-A, Roswell
678.341.5525
Alpharetta.FloorCoveringsInternational.com
There’s no doubt that you’re getting the “A-team” on your flooring project.