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Beauty and the Brow

PERMANENT MAKEUP: EMPOWERING LAIDBACK LUXURY

Article by Virginia Maldonado

Photography by Hannah Josephine Photography

Originally published in Westfield City Lifestyle

Melding her passions for beauty and body art, Kelly Miller forged a new way by founding Beauty and the Brow in Southwick, Massachusetts - a safe haven for people seeking a balance between makeup, jewelry, and ink.

Beauty and the Brow is much more than a simple salon. Here, clients find harmony between low maintenance luxury and art as life. The studio is a creative space charged with a tattoo parlor meets beauty boutique feel. There is an eclectic combination of florals, teals, and gold contrasted by polished wood and black - it is edgy but warm and welcoming, just like the staff.

The technicians here feel like family from the moment you are seated on one of the velvety or leather sofas. The studio hums as the hive goes to work with their continued training - each employee undergoing countless hours of continued education on their craft. Every esthetician committing to a mentorship so they can hone in on and refine their repertoire of skills.

Beauty and the Brow is a trend-setter. The services offered are not only unique and distinct but increasingly popular. Staple services include permanent eyeliner, lip blushing, and microblading. These are the perfect choices for people looking to define their eyes, color their lips, or fill their brows without having to “do” their makeup daily. Touch-ups are recommended and give clients the chance to choose a new hue to suit their look and mood in the future.
One of the most popular offerings is permanent jewelry, where your accessories are welded together rather than implanted to the skin. Permanent jewelry is a creative service where the client customizes their jewelry piece - a bracelet, necklace, or anklet for example - by selecting their preferred chain and accessories to pair. Options vary from sleek and simple to selections more sassy and bold. The process is fast and pain-free with no piercings required!
Appointments for services such as trendy faux freckles and tooth gems are also on the rise - The first uses ink to replicate realistic, natural facial characteristics and the latter its own version of modern day bling. Tooth gems are small jewels subtly added to the smile and come in a sensational array of colors. Both services are fun, long-lasting, and unique.
The studio also has openings for classic appointments like eyebrow waxing, lamination, tint, and extensions of course. The workers encourage new (and familiar) faces to stop in for any of the esthetic services available. In fact, Beauty and the Brow is one of the few places in Western Mass that welcomes walk-ins!
Beauty and the Brow is also humbled to service women who have triumphed through mastectomy surgery by providing unparalleled 3D areola tattooing. This professional, paramedical-grade service is custom-tailored to help create hyper-realistic results and restore the natural look of women’s breasts after surgery. Women who participate in 3D areola tattooing testify to the strength in feeling like a more beautiful and whole version of themselves. In order to further share their expertise, Beauty and the Brow is an approved partner by the Cancer House of Hope and volunteers time towards the ongoing mission of providing hope and encouragement to the lives of people with cancer.

Beauty and the Brow can’t be fit into a box. Permanent makeup ("PMU") is as equally badass as it is beautiful. It is a blend of cosmetology, aesthetics, and tattoos, and the team here at Beauty and the Brow mirrors this craft with an equal amount of skill, personality, and love for the arts.

TEXT UNDERNEATH QUOTE:
To book your services or meet the team, stop by the studio or contact Beauty and the Brow by phone or online! 627 College Hwy Suite #5. Southwick, MA 010755. (413) 378-4087. Website: Beautyandthebrow.com. Facebook: @BeautyandtheBrowKelly. Instagram: @Beauty.and.the.Brow.

TEXT IN BOX ON PAGE 3:
Thanks to meticulous ongoing training and a fervent passion for aesthetics, the crew at Beauty and the Brow is a beast. In fact, the technicians here are professionals at performing corrections, which is a remedy for unresolved or poor work resulted from visiting an underskilled apprentice. This dream-team is comprised of cosmetology clinicians who are equipped with top-tier training.

Pictured above from left to right: Nikki Kane (Master Esthetician and Educator), Kelly (Lead PMU Artist/Owner/Educator), Jackie Boxley (Artist/Esthetician), KT Callahan (Tattoo Apprentice and Esthetician), Nicole Allen (Junior PMU Artist and Esthetician), Maddie (Junior Artist and Permanent Jewelry Specalist), and Miles Cigal (Tattoo Apprentice). Not pictured: Jennifer Herrera (Client Specialist and Esthetician), Emma (Licensed Massage Therapist), Murph Avery (Spray Tan Magician). 

  • Nikki, Kelly, Jackie, KT, Nicole, Maddie, & Miles

STAPLE: Permanent eyeliner, microblading, lip blushing, and lip neutralization

RENOWN: 3D areola tattooing

NEW: Permanent jewelry

UNIQUE: Faux freckles and tooth gems

CLASSIC: Brow lamination, tint, waxing, and extensions

We're not just a salon. We're a balance between beauty estheticians and body artists who make you feel your best.

Businesses featured in this article