This year, Evergreen Beef Co. emerged from the hands of Kylee and Henry Francis, third-generation farmers dedicated to supplying premium frozen beef cuts to Northwest Arkansas. Evergreen uses sustainable practices and ethical components for trusted, single-sourced, direct-from-farmer products.
“The animals are our livelihood,” says Kylee, “It’s important to us to treat them like family. All the cattle are raised on rotating pastures to roam freely, get good grass, and give the grass a chance to regenerate. We’re passionate about our work. We take a lot of pride in upholding an unmatched standard of excellence. There’s a high commitment to quality.”
Implementing Evergreen Beef’s core values allows it to maintain sustainable practices. Kylee and Henry emphasize that how they treat their cattle and farming is no different from how they treat their most beloved personal belongings.
Since becoming a vendor at the Fayetteville Farmer’s Market, the receptiveness of the community has blown Evergreen Beef Co. away. Kylee says, “Getting to have that face-to-face interaction with the farmer goes a long way in establishing trust… The community has been more than welcoming, and we’re excited to continue to supply [them] with high-quality protein.”
Henry highlights the metaphor that ‘Rising tides lift all boats’ in describing Evergreen Beef’s goal. “We love to be an outlet for customers,” he says, “but we want other vendors and farmers to join in. We want to be a part of a larger consumer movement striving to purchase directly from farmers. We are extremely adaptive to growing this business to meet the customers where they’re at.”
Evergreen Beef has plans to expand significantly and increase its supply in the coming seasons. “We want to give the community what they’ve given us in their support this year by being willing to grow and continue to adapt,” says Kylee.
Kylee and Henry are pursuing a passion for sustainability and agricultural education – seeking impact for both themselves and the people they serve. Being able to do this alongside their family has been one of their greatest joys. “People believe in us and what we’re offering,” says Henry, “and that is really moving to me.”
Check out Evergreen Beef Co. at the Fayetteville Farmer’s Market every Saturday from 7 am to 2 pm and stay up to date on their business and expansion to other sales channels through their Instagram, @evergreenbeefco, and website, evergreenbeefco.com.
We’re passionate about our work. We take a lot of pride in upholding an unmatched standard of excellence. There’s a high commitment to quality.