Right in the middle of Williamsburg Street Northeast in Aiken, South Carolina, the Aiken Farmers Market is a cherished institution that has stood the test of time. Recently celebrating its 70th anniversary on September 28th, this market is not just a place to buy fresh produce; it's a vibrant community hub where stories are shared, traditions are upheld, and new ventures are born. As the oldest continuously operating farmers market in South Carolina, its legacy is as deep and rich as the soil that nourishes the crops sold there.
Eric Gordon, Aiken’s Tourism Manager, is proud of the market's role in the community. “The market is a haven for farmers,” he says, noting that approximately 70% of the vendors are area farmers. This strong representation of local agriculture ensures that customers get the freshest produce available and supports the livelihoods of those who work the land in and around Aiken.
The market is more than just fruits and vegetables. Over the years, it has evolved to include diverse offerings. Recent additions include bakers, a mushroom vendor and even specialty items like pierogis, whole-bean coffee and loose-leaf tea. Local crafters have also found a home at the market, selling handmade goods that add a unique, artisanal touch to locals’ shopping experience.
Gordon is particularly enthusiastic about how the Aiken Farmers Market has served as a springboard for local entrepreneurs. He refers to it as an “entrepreneurial incubator,” where small businesses can test their products, build a customer base and eventually expand. A shining example of this is Iron Gate Candles. Initially a small vendor at the market, the business did so well that it grew into its own brick-and-mortar store. James and Jamie, owners of Iron Gate Candles, said, “We were at the farmers market in 2017 and were there for three years. We loved getting to know all the vendors and patrons. We know that the Aiken Farmers Market made it possible for us to grow our business, and for that, we are very thankful.”
The Aiken Farmers Market has evolved into a place where lasting connections are made. Vendors form relationships with each other, sharing tips and experiences. Customers get to know the vendors personally and learn about their farms, the sustainability of their products, and the health benefits of buying locally.
One of the most delightful aspects of the market is its lively, open-air atmosphere. Families stroll through the rows of tables with children in tow, enjoying the sights, sounds and smells of fresh produce and baked goods. A sense of joy and camaraderie permeates the air, making a trip to the market a cherished weekly tradition for many.
Locals have nothing but praise for the market. When asked about their favorite vendors, the responses were enthusiastic. For example, the pierogis from South Pole are a fan favorite with their rich flavors and comforting texture drawing rave reviews. Miss Hollie Gartman’s fresh vegetables are another highlight with customers appreciating both the quality of her produce and her warm, friendly demeanor. And, of course, no trip to the market would be complete without sampling the decadent Schnecken from The Great Aiken Baking Company or the magnificent macarons from MacDaddy’s —treats that have become staples for many market-goers.
The Aiken Farmers Market is also a place of purpose for many vendors, especially those who are retired. For these individuals, the market offers a way to stay connected to the community, meet new people and give back in meaningful ways. It’s not just about making a sale; it’s about being a part of something larger, something that enriches the lives of others.
Looking ahead, Gordon is excited about the future of the Aiken Farmers Market. Plans are to continue expanding the offerings, bringing in vendors representing a more comprehensive array of cultures and culinary traditions. The market is also committed to ensuring its goods are accessible to all community members, accepting SNAP, EBT, and Senior and WIC vouchers.
What makes the Aiken Farmers Market truly special is the way it embodies the spirit of Aiken itself. The support that vendors receive from the community goes right back into the town—whether through supporting local farms, small businesses or even community programs. As the market continues to evolve and grow, it will undoubtedly remain a cornerstone of Aiken’s community life, where the past, present and future come together to celebrate local culture, entrepreneurship and connection.