In the realm of culinary craftsmanship, Greig McCully has carved out a niche for himself as the visionary owner of Fireside, a business that has evolved from specializing in outdoor kitchens to becoming the prominent player in the indoor kitchen arena. Established with a commitment to excellence, Fireside has not only thrived but has set new standards for luxury and quality in the world of kitchen appliances.
Fireside embarked on its entrepreneurial journey with a primary focus on outdoor kitchens and appliances. For the first eight years in business, the company gained recognition for expertise in crafting exquisite outdoor culinary spaces tailored to its customers’ needs. However, a pivotal moment in 2018 marked a significant shift in Fireside’s trajectory. McCully and his team decided to explore the untapped potential of indoor kitchens, a move that would prove to be a game-changer for the business.
What sets Fireside apart is its unwavering dedication to providing luxury and quality appliances. Specializing in a range of products including refrigerators, dishwashers, ranges and more, Fireside ensures that every item meets the highest standards of excellence. McCully’s commitment to using only brands that adhere to a first-class standard for quality has been a cornerstone of Fireside’s success in the market.
One of the key pillars of Fireside’s ethos is customer service. The team at Fireside takes pride in delivering not just products and services but an experience that exceeds traditional customer service expectations. McCully emphasizes the importance of being an expert in the field, ensuring that customers receive guidance and support in making informed decisions about their kitchen investments.
To further enhance the customer experience, Fireside goes beyond conventional retail practices. The business allows customers to try products in the store, providing them with a hands-on experience before making a purchase. This approach not only builds trust but also reflects Fireside’s confidence in the quality of their product offerings.
Education is another avenue Fireside explores in order to connect with its customers. The business offers educational cooking classes that provide a platform for culinary enthusiasts to refine their skills and explore the full potential of Fireside’s appliances. This commitment to education not only adds value to the customers’ experience but also strengthens the relationship between Fireside and its community.
Fireside has clearly emerged as a trailblazer in the world of kitchen appliances. From its roots in outdoor kitchens to becoming a force to be reckoned with in indoor culinary spaces, Fireside’s journey is a testament to McCully’s vision and drive toward excellence. With a focus on luxury, quality and unparalleled customer service, Fireside continues to shape the future of kitchen experiences, one satisfied customer at a time
