One would be forgiven for assuming that staging is an unnecessary part of the selling process. After all, buyers can discern ‘good bones’ when they see them. However, the data tells a surprisingly different story.
A recent survey conducted by the National Association of Realtors (NAR) indicated that an overwhelming 86% of buyers can better visualize their future home when the house is staged. The positive impact of staging often results in homes selling quicker and according to the Real Estate Staging Association, earning a 5% to 15% return on investment.
Therefore, staging a house should no longer be thought of as a nice, but superfluous step in the selling process; staging just might be a pre-requisite to a swift and successful close of escrow.
Local firm and marketing powerhouse, Onyx Real Estate, is acutely aware of the impact of image and perception. Mela Fratarcangeli, co-founder of Onyx, owned two fine art galleries prior to her venture into real estate. Consequently, she has an eye for aesthetics, and with that comes exquisite taste and killer instincts. Coupled with a background in investment and financial services, and co-founder Darya Ghomeshi’s expertise in lending, Onyx Real Estate offers both sellers and buyers a world-class experience.
Staging is so consequential in Onyx’s estimation, that it’s baked into their strategy for clients who are selling their home. And that includes more than just ‘styling’ the house. Cosmetic improvements are made as well, to ensure that the entire ‘package’ is market-ready. While staging is something that Onyx takes care of in-house, it’s just the beginning of their marketing approach. Onyx knows how to take the power of staging to the next level by utilizing technology and social media to optimize results for clients.
Even if one is not quite convinced that staging is a necessity – or not ready to sell, or just exploring the possibility – here are some tips worth pondering.
- Declutter: Remove personal items, excess furniture, and clutter. This allows potential buyers to see the space and imagine their belongings in it.
- Clean and Repair: A clean and well-maintained home is more appealing to buyers. Make sure everything is in working order and fix any visible issues. Clean carpets, windows, and surfaces thoroughly.
- Depersonalize: Minimize personal items such as family photos and unique decor. This helps potential buyers see the home as a blank canvas for their own style.
- Neutralize Colors: Consider repainting bold or personalized wall colors with neutral tones. Neutral colors create a blank slate and make rooms appear larger.
- Maximize Natural Light: Open curtains and blinds to let in natural light. Well-lit spaces feel more inviting and spacious.
- Prioritize: If you only have the resources to stage one room, make it the living room. It is often ranked as the room where staging makes the most significant impact to buyers.
- Furniture Arrangement: Arrange furniture to create open pathways and make rooms feel larger. Position furniture to highlight the flow of the space.
- Highlight Key Features: Showcase the best features of each room. If you have a fireplace, architectural details, or a beautiful view, make sure they are emphasized.
- Add Mirrors: Mirrors can create the illusion of more space and reflect light, making rooms feel brighter and larger.
- Update Decor: Consider updating small decor elements, like throw pillows, bedding, or towels, to create a cohesive and modern look.
- Create Lifestyle Spaces: Help buyers envision how they would use different spaces in the home. For example, turn a spare room into a home office or a guest bedroom.
- Make Necessary Repairs: Address any minor repairs or maintenance issues. This can include leaky faucets, replacing burned out bulbs, and repairing minor damages.
- Smell Matters: A pleasant scent can make a big difference. Consider baking cookies, using air fresheners, or lighting subtly scented candles before a showing.
- Professional Photography: High-quality photos are crucial for online listings. Consider hiring a professional photographer to capture the best features of your home.
- Open Spaces: Ensure that all rooms are easily accessible, and there are clear pathways. Avoid overcrowding rooms.
- Storage Solutions: Showcase the storage potential by organizing closets and cabinets. Buyers appreciate ample storage space.
- Curb appeal: First impressions matter. Painting your front door, adding new hardware, plants, bark, or adding fresh seasonal color will make a home sing.
While these small steps can make impactful differences, it can be overwhelming to know where to begin. Consider consulting with the professionals at Onyx Real Estate, where they can facilitate a seamless seller’s experience by providing a signature blend of aesthetic expertise and marketing savvy.
“86% of buyers can better visualize their future home when the house is staged.”
“Staging a house should no longer be thought of as a nice, but superfluous step.”
