New Jersey is synonymous with its vibrant boardwalks, stretching along the Jersey Shore and captivating visitors with their unique blend of food, fun and nostalgia. Drawing inspiration from these iconic locales, Rutgers University has crafted a game day experience unlike any other: The Rutgers Boardwalk. Born from a desire to merge the beloved spirit of the Jersey Shore with the excitement of Rutgers football, this pregame paradise is a nod to tradition with a twist of modern magic.
Imagine the thrill of Jenkinson’s in Point Pleasant or the lively atmosphere of Morey’s Pier in Wildwood, now reimagined at the heart of Rutgers. The vision was simple: create a Disney-like experience that unites generations of fans and community members, forging unforgettable memories every game day.
From the moment you step onto The Rutgers Boardwalk, you're greeted by a sensory feast. Lively tunes from some of New Jersey’s best local bands fill the air, setting the stage for a day of family fun. Whether you’re a thrill-seeker eager to tackle the Ferris Wheel and Pirate Ship, or prefer a leisurely round of miniature golf, there’s something for everyone. Kids can delight in the petting zoo, pony rides and whimsical face painters, while magicians and stilt walkers roam, adding a touch of wonder. All these activities are free of charge!
And let’s not forget the food – the lifeblood of any boardwalk. Flanking both sides of the Rutgers Boardwalk are 20-30 locally owned food trucks, offering everything from classic pizza and fries to gourmet tacos and ice cream. Each game day promises a culinary adventure, with special themes like Halloween bringing even more treats and surprises. Adults can unwind at the beer garden, perfectly positioned in front of the live entertainment stage, enjoying a brew while soaking up the vibrant atmosphere. With tons of seating provided along The Rutgers Boardwalk, you have great choices to sit, eat and people watch. Also available is a restroom trailer for parents with young children, shaded areas and courtesy shuttles.
As kickoff approaches, the energy ramps up with a pre-game parade led by the Rutgers Cheer & Dance Teams, the Marching Scarlet Knights and the ever-enthusiastic Sir Henry, the Scarlet Knight mascot. The parade heads down The Rutgers Boardwalk, culminating in a spirited pep rally that gets everyone chanting and cheering in unison. The highlight? The triumphant arrival of the Rutgers football team, making their way through the boardwalk to the roars of the crowd.
But the excitement doesn’t end with football season. The Rutgers Boardwalk has ambitious plans for the future, with dreams of adding rollercoasters and log flumes, ensuring the fun never stops.
For those looking to dive into this immersive experience, The Rutgers Boardwalk opens four hours before every home game kicks off. So, whether you’re a lifelong Scarlet Knights fan or a newcomer, join the fun and create new traditions on game day. After all, as they say, “If we don’t have it, they don’t want it!” Visit ScarletKnights.com for up-to-date information.