Fabriah.com estimates that women spend more than a month in the salon chair over the course of their lives. Casey London Keeter is on a mission to maximize that time. She's not simply aiming for efficiency, though she's mastered it after two decades of salon management experience. Her goal is to transform salon visits from something that feels like a chore to a safe space where clients can let their hair down, get comfortable and express themselves to their fullest potential.
"We want each visit to feel like you're hanging out with your girlfriends," says Casey.
And Salon CLK is just that. Every visit allows guests to tap into that inner confidence and display it to the world.
Casey's approach isn't just geared toward clients. When she established Salon CLK, voted Best in East Cobb in 2022, Casey wanted to create an environment where hair stylists felt limitless in their talents and abilities—where they could push creative boundaries to achieve the results their clients want without consequence. She tailors music and dress codes around her team, encourages work-life balance and pairs stylists with clients according to their specialties.
Each appointment is held at the Roswell-based salon in front of the gorgeous orange butterfly walls. The mural, along with Salon's CLK's flattering lighting and vibrant pops of orange, won an award of distinction in Salon Today's "Salon of the Year" competition. These small touches are all a part of Casey's vision to induce creativity.
"It's an extension of myself," says Casey. "Salon CLK has an inviting environment, a clean, crisp design with orange and butterfly flairs, and local artwork on display. It's friendly and not overcrowded."
According to Casey, consultation is the most important part of every appointment. This is the client's chance to share inspiration, what's worked and what hasn't, and any special requests. It ensures clients are matched with the stylist that best fits their needs and customizes each service accordingly.
The ability to cater to clients and stylists in an inspirational workspace and fine-tune traditional methods to make something unique creates the personalized, mind-blowing results that Salon CLK is known for, transforming each guest's time in the chair from ordinary to extraordinary.
For an appointment, visit salonclk.com or stop by the salon at 4401 Shallowford Road in Roswell.
